Five business and internet marketing lessons I took from running the Marathon

Sorry guys for not publishing much posts lately. I have been working on getting the blog setup at this new location and experimenting with some different looks. My apologies if things don’t look quite right for a while. Trust me, things will look better soon.

I should listen to my own advice about outtasking and hire someone customize the blog for me but I have allowed myself to get wrapped up in playing around with WordPress.

I have noticed some of my recent posts have come off a bit preachy. In an effort to counter that I am going to try and break things up today.

I ran the Los Angeles Marathon not long ago. It was challenging – even grueling. I thought I was prepared but…I could  have been more prepared. I finished with decent time. Nothing great but I finished. As the miles passed I reflected on many things that relate to online business and business in general.

  • Unique selling point – There may have only been one first place finisher but…there were many winners and many memorable characters. Like the guy who crawled across the finish line and the runner who went back to help him. Or, the guy in the wool coat holding a tray with a bottle of wine and two glasses, or the guy in the cape, or the grandmother in the wheelchair being pushed by her children. These people reminded me that there are many ways to win in the marketplace by being first, best, or different and coming up with that unique selling point.
  • Success is a series of small steps. Business is the same; it’s not one successful deal that determines a career but the ability to consistently perform and improve over time that matters.
  • Stay in the game. I have to admit, there were many people who I thought were not going to finish. But…they stayed in the game and they prevailed.
  • Don’t underestimate the strength of the competition. Many a strong person has been bested by better prepared, disciplined, and cunning adversaries. This reflection came as I was beaten by children and little old ladies and a seventy something guy in a cape.
  • Starting with the end in mind will keep the big picture in focus. Focusing on the big picture aids me in the best allocation of my limited resources.
  • Just do it. All it takes is a little effort, not much more. Action is proverbial and obvious and painfully avoided by many. I know that…just like the marathon, if i keep putting one foot in front of the other sooner or later I will get what I want.